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Blogging is a terrific way to infuse your site with keywords (i.e SEO juice), and to market yourself and your work.

Developing helpful, valuable content that draws your ideal customer in and connects them to your work, your philosophy, or lifestyle can help increase your trust factor and visibility.

Used along with Pinterest, you can also leverage Pinterest to draw traffic to your site.

Make sure your blog posts are relevant to your ideal customers, that you break up the text with short paragraphs, images, headings, etc. And also, make sure that at the end of each post you invite them to take action.

For example:

  • Visit the shop

  • Join your email list

  • Download a freebie

  • Follow you on Instagram

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